Live Webinars

Principles of Strategic Communications

This live webinar examines the fundamental concepts and principles upon which any successful communications strategy, program or initiative is based.

Topics include:

  • Communications as persuasion
  • Triggers of persuasion
  • Residual good will and ill will
  • Being proactive
  • Enlightened self-interest
  • Coincidence of self-interest
  • Informed decision-making
  • The psycholinguistic phenomenon: The medium is the message and you are the medium

 


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