Live Webinars

Developing a Viable Communications Structure

A live Webinar with Ed Shiller

This dynamic webinar is a must for executives and communications managers.

For decades corporations, government departments and non-profit agencies have struggled with the challenge of how to structure the multitude of communications functions and to organize their reporting relationships.

Some have opted to place public relations and human resources in a single department. Others have put communications under the marketing umbrella. And a few have obliterated distinctions between public relations, marketing communications, investor relations, government relations, media relations, advertising and a host of other adjuncts of communications by merging the whole shebang into a single communications department.

This 60-minute webinar explores the various options, with plenty of opportunity for input from registrants, in order to devise a viable organizational model.


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Ed Shiller Communications

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