Live Webinars

Maximizing Media Coverage

Maximizing Media Coverage explores proven tactics and techniques for turning a so-so story into a legitimate headline grabber.

This 60-minute webinar is designed for communications practitioners and others involved in the development or implementation of media relations strategies and programs.

Ed Shiller, one of Canada's foremost workshop leaders and communications strategists, draws upon international experience in journalism and corporate communications to create a stimulating learning environment.

He uses his extensive knowledge and dynamic presentation style to make Maximizing Media Coverage an exciting adventure that will give you insights, strategies and practical skills you can apply immediately to enhance your communications effectiveness.  

Topics include:

  • What makes a story newsworthy
  • Localizing news releases
  • Speaking platforms
  • Special events
  • One-on-one interviews
  • Editorial board meetings
  • Op-ed page articles
  • Using new media
  • "Self-help" or "how to" articles for community newspapers
  • Technical articles for trade publications


For more information about our services, please click here to send us an email or contact:

Ed Shiller Communications

12 Tepee Court
Toronto, ON M2J 3A9

Tel.: 647-407-2953

© Ed Shiller Communications 2001-2018. All rights reserved.