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Strategic Communications Planning

Strategic Communications Planning imparts the theoretical and practical knowledge required to create communications strategies and to plan individual communications initiatives that will help your organization attain its goals and objectives

Topics include:

  • The differences in content and purpose between strategic communications plans and plans for specific communications programs and initiatives.
  • The six-step Critical Path for effective communications planning:
  1. Identify and analyze corporate and communications goals and.
  2. Define and analyze key internal and external publics.
  3. Identify and analyze communications opportunities.
  4. Identify key points.
  5. Identify and implement communications tools and activities.
  6. Develop evaluation benchmarks.


For more information about our services, please click here to send us an email or contact:

Ed Shiller Communications

12 Tepee Court
Toronto, ON M2J 3A9

Tel.: 647-407-2953

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