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Communicating in Crises

This half-day workshop teaches how to prevent crises from becoming PR disasters. You will learn how to create an effective crisis communications plan, when to initiate media coverage -- and when not to -- once a crisis does occur and how to ensure that the media tell your side of the story.

Agenda

  • Defining a crisis
  • Establishing internal lines of communication
  • Designating spokespersons
  • Creating contact lists
  • Anticipating crises
  • Setting your course of action
  • Determining the most effective media messages
  • Communicating with other key publics
  • Maintaining control
  • Reestablishing lost goodwill

 


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Ed Shiller Communications

12 Tepee Court
Toronto, ON M2J 3A9
Canada


Tel.: 647-407-2953


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