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Generating Positive Media Coverage

Generating Positive Media Coverage is a highly acclaimed two-day comprehensive workshop for those involved in the planning, approval or implementation of media strategies and programs.

The workshop covers media relations from A to Z, and teaches the most effective ways of getting your story told by the media in the way that you want it told.


  • Why be proactive - building "residual goodwill."
  • The twelve-step Critical Path towards a successful media relations program.
  • Building your relationship with the media..
  • Seven axioms for productive media relations.
  • Getting your story to the media.
  • What makes a story newsworthy.
  • Enhancing the news value of your story by using:
    • Speaking platforms
    • Special events
    • One-on-one interviews
    • Op-ed page articles
    • Editorial board meetings
    • Community newspapers
    • Trade publications,
  • Writing effective newsworthy news releases.
  • How to prepare for and give effective media interviews.
  • When and how to hold a news conference.
  • Issues management.
  • Communicating in crises.
  • What to do when the media get it wrong.
  • How to evaluate the media coverage you receive.


For more information about our services, please click here to send us an email or contact:

Ed Shiller Communications

12 Tepee Court
Toronto, ON M2J 3A9

Tel.: 647-407-2953

© Ed Shiller Communications 2001-2018. All rights reserved.